29% of MP3 player owners have downloaded a podcast?
The Pew Internet and American Life Project did a survey of people who owned MP3 players and found that a full 29 percent of them had downloaded a podcast. Not sure how strictly they're defining the term "podcast", but to be honest,
that sounds a little high for something so new. You know we dig podcasting, but it seems a little crazy that almost a third of all people who own MP3 players could have gotten into this podcasting thing that quickly, and when you look at the methodology of the survey—they did telephone interviews with only 208 people who owned players—it's not hard to imagine that there could be some serious skew in their results.