Serious Sam 2 news about to shoot us in the back?

Shacknews points out an interesting post on the seriouszone forums. It seems to indicate that Serious Sam fans are about to be seriously happy. The post includes an ad from this coming month's Computer Games magazine where a frowing bomb declares, "Sam I am, I am Sam, I am Sam, Sam I am." Besides sounding like my crazy uncle Bob, it could also be an indication of an imminent marketing push for the game.

Let's see some screenies, Croteam!