Apple enables Gore’s Current
An article in today's USA TODAY talks about former Vice President Al Gore's new cable TV station,
Current, which will feature viewer-produced videos and is aimed at the 18 to 34 demographic. One of the enabling technologies behind the new network is Apple's video editing software.
Gore notes, "The $100,000 television camera has become a $3,000 high-definition camera, and the $250,000 editing console has become a $1,000 Apple computer program. . . . The five-person crew can be one young woman in her twenties with something the size of a handbag."
I like the way this flies in the face of the common misconception that Apple is too cost-prohibitive....
[via
MacDailyNews]