Apple Number 1 in The Wired 40
They're masters of technology and innovation. They're global thinkers driven by strategic vision. They're nimbler than Martha Stewart's PR team. They're The Wired 40.
And who moved up to the top slot, from last year's number three showing? None other than Apple Computer – the iPowerhouse.
Citing their consistently delivered quality and flair, Wired sees the big challenge ahead for Apple as the ability to "woo enterprise users who still dismiss the Valley darling. As a Dell spokesperson scoffs, 'Is it innovation if no one buys it?'" And a great opportunity ahead for them to build on the synergistic strategy they have with iPod and iTunes by rolling out something like an Apple-branded video camera that would go hand in hand with Final Cut Pro.
Wired also muses, "With such a foothold in music, can an assault on TV be far behind?" I say it's not far behind at all. It may be pure wishful thinking (or heavy drinking), but I'd go so far as to say that Apple buying TiVo (one of those nasty rumors that still pops up from time to time) would be the best thing to happen to television since color and I'd be the first one dancing in the streets if it were to ever happen.