Apple's getting awfully snarky

In the sidebar of the Quicktime 7 page, I noticed this under the Don't Steal Movies heading:

Professional studios around the world spend millions of dollars and man-hours producing commercial entertainment. Please don't steal their work or in ten years, it will cost $50⁽²⁾ to see a movie in the theater. But, you can find
lots of material on the Web that's legal to cut, copy and remix. Look for the Creative Commons license and add to the world's culture.

 (2) Exaggerated estimate.

I'm not so sure that $50 estimate is an exaggeration at all! After all, in 10 years, we'll all be flying around like the Jetsons and movies will be magically beamed to us over the air waves for showing on our wall-to-wall plasma screens and when that happens, going to an actual movie theater for a screening will be a rare and special occasion with a price tag even heftier than the $9 we currently pay.

[For those of you who asked, I am using the term "snarky" in slangy way, as defined in the Urban Dictionary.]