Harlequin to offer mobile romances

Want more proof that cellphone-based entertainment has entered the mainstream — or at least that big media companies desperate for new markets have decided that cellies are the next frontier? Look no further than romance-novel giant Harlequin, which is set to launch a series of cellphone-based products, ranging from serialized novels to cameraphone apps that let readers nominate their mates to be used as cover models. We're pretty sure Harlequin has a hit on their hands, though we don't expect to see our mug on the cover of one of their books anytime soon, despite our chiseled-yet-rugged good looks (sorry, girls). Harlequin will partner with mobile-content company Vocel, which recently gained cred through a big investment from major pubisher Random House.