E3 exhibits to open in 30 minutes, but we've been ripped off twice already

We have arrived. The E3 exhibit floor opens in just 30 minutes, but we've already been gouged,
first by the nice gentleman in the parking lot nearby ($40/day) and then by the providers of the WiFi access ($25/day)
in the cafe where we now sit with the rest of the bright-eyed and bushy-tailed journalists, fans, and industry folks.

We're hoping that this isn't a harbinger of what the industry has in store for us, but it just may be, with prices of new-generation titles reportedly headed towards the $70 mark.