Xbox 360 booth looks like Obi Wan hut

Microsoft's Xbox 360 booth is huge. The design is so central to the whole room that it feels like all other booths were built around it. The pseudo-building is a swanky affair, with a long walkway to a second story where invite-only folks get to eat free food and get the same press packets everyone else does.

When you look down from the walkway you can see the 360 demo area. Press only!

Notice how the Xbox 360 controller is an extension of his body. It?s almost like the gateway to the Zen of Gaming. Which would explain the expression on his face.

The view from the 360 walkway. It has a nice perspective on the whole floor. It?s really the only spot in the hall that gives you some perspective on the sheer size of the place.