Apple: Who Needs to Blog When You're Winning?

Yesterday, Doc Searls, reporting on his blog from Syndicate, shared the following anecdote that may just explain why Steve Jobs doesn't blog: "there might be an uncredited reason why there's relatively little blogging from employees at Google and Apple while there's an abundance from employees at Microsoft and Sun. A friend at Apple recently told me that he and others at the company tend not to blog because 'When you're winning...'"

Doc then asks, "If it had been available, would we have seen blogging at Microsoft or Sun back in the days when those companies were 'winning?' Interesting question."

I like this, because it says that Apple is winning. But, it does seem somewhat off the mark.

Exhibit A for this being off: I blog. I rule. Exhibit B: I blog for Weblogs, Inc. Blogging is winning!