Two-page Tiger ad in Time Magazine

Mac OS X 10.4 has gone from being Time's "Gadget of the Week" to new advertiser of the week.

Mac Daily News reports that Apple has a two page Mac OS X Tiger ad spread a few pages into the new issue of Time Magazine.

The ad shows Tiger's features looking sweet on a pair of Cinema Displays, with the accompanying text promoting Spotlight and Dashboard as "just two of Tiger's more than 200 new features that will change how you use your computer."

There are also reports of recent sightings of similar (or the same?) ads in BusinessWeek, The Econmist and the New Yorker.

Someone remind me... Was there a print ad campaign for Panther? I think there was, but I don't remember it. Anyway – I'm not terribly fond of these particular visuals in the Tiger ads. That baby blue is pretty awful and white text over it isn't the easiest to read. And I think the message speaks to the wrong people. You want people to drop the letter P off their XP and buy a Mac? You better hit them over the head with better reasons.

And while you're at it, Apple... how about some TV spots that aren't all about the music, huh?