U2 Proud of Relationship with Apple

David Burn over at AdPulp posts about a recent discussion between Greg Kot, a Chicago Tribune music critic, and Bono, where Bono "said he's proud of U2's association with Apple, but points out that U2 turned down $23 million from another ad world suitor."

Bono elaborates by saying, "We have turned down enormous sums of money to put our songs in a commercial, where we felt, to your point, where it might change the way people appreciated the song. We were offered $23 million for just the music to 'Where the Streets Have No Name.'"

So sellouts don't mind selling out to Apple, but would never associate their most famous and over-played song with any product, eh Bono? Aaah, I'm kiddin' ya! Love your music! ;-)