Pokia becomes Hulger

The people at
Pokia who brought us the retrotastic P*Phone have changed their name to Hulger while improving their silly-but-cool cellphone handset.  Along with the name change comes an improved answer / call button.  So was this name change because kids kept asking if it had anything to do with an electric yellow skunk / rabbit / mouse thing?  Did Cockney girls misinterpret the name as an advance?  Either way,
call them Hulger.