Project an ad right into the palm of your hand

Oh, those pesky advertisers, always trying to find new venues with which to increase brand awareness. Thankfully for them, Japan's NTT group had the clever idea of using the power of suggestive cooling in the summer months to trick users into giving up their own personal space as room for advertising. The trick is digitally projecting virtual rain onto passers by in order to get people to hold up their hands as if to catch some, and as soon as they do a camera sensor finds said hands and boom, they get an ad right in the palm. When will you suckers learn? You're not allowed to look at any surface—even your own body—without having to see an ad, so get used to it already, will you?

[Via textually.org]