iTunes per iPod

The folks over at Downhill Battle have taken a close look at what Apple's press releases say about the iTunes Music Store and the iPod after the iTMS one year anniversary. The results are interesting. Despite the overwhelming success of the iTMS, a very small percentage of the content on iPods is downloaded through iTMS.

So what are people doing with the rest of their space? No one knows. The authors seem to assume that all iPods are loaded up with music from other sources. No doubt that's where the majority of the space is going: music ripped from CDs and some music downloaded from other sources. They seem to ignore, however, the iPod's ability to download large audio books from Audible and other sources, the iPod Photo's goal of storing pictures, and the iPod's general utility as a FireWire/USB 2.0 drive, among other uses. I can think of a lot of things to do with all that space.

Update: for those of you who want the most up-to-date stats, the most recent number put the ratio between 25-1 and 40-1, depending on whether you like your stats official or unofficial. It's still a drop in the bucket, and puts the real effect of the iTMS on music consumption in perspective.

[via Boing Boing]