Dr. iPod: podders don't like cellphones, portable video, other people

British
sociologist Michael Bull — dubbed "Dr. iPod" for his obsessive focus on you-know-what — is back with some new findings about the lifestyles of the rich and podded, and has some good news and some bad news for Apple. Bull — who has surveyed over 1,000 iPod owners worldwide — finds that while most iPod owners are loyal, well-off customers who consider their pod their "favorite consumer object," the majority don't like cellphones a whole lot, which could be a blow to Apple's plans to work with partners on an
iTunes phone. However, they also don't want to watch video on their portable players either, according to Bull — a potential vindication of Apple's no-video-iPod policy. Bull has also followed up on his earlier research of the audio player's effect on society, saying that a "world where everyone has their headphones on may not be a very pleasant world." Except, of course, for the blissed out podders jamming to their inner soundtrack.