Cup holders are for Big Gulps, not iPods

From the department of statistics:

68 percent of respondents to a survey conducted by Rivet, a developer of attachment systems for personal mobile devices and accessories, said they currently rely on a car cup holder or ashtray as a storage unit for their iPod. An additional 76 percent of consumers would consider purchasing an affordable system that attaches to the dashboard without impeding air conditioning vents or cup holders.

 "The results of our survey show a shocking number of people storing their iPods in cup holders. I prefer to put my coffee in my cup holder and have my iPod on the dashboard within close reach," said Raleigh Wilson, CEO of Rivet International. "This confirms the fact that consumers are in need of a simple way to attach their iPod while on the road."

I bet you can guess what comes next...

Rivet's GRAB for iPod allows users the freedom to attach their iPods wherever they want – belt loop, backpack, purse or a car dashboard. Made of aircraft quality alloy and stainless steel, the E-Clip offers a one-touch release system that lets users easily switch the way they wear their iPod without skipping a beat. The Rivet E-Clip with GRAB allows drivers to place the iPod in the location of their choice, on the dash of any automobile. I wonder if they thought of this before or after Apple filed for the cup-holder patent?

Rivet products have a lifetime warranty and are available at an Apple store near you for iPod ($29.99), iPod mini ($24.99, includes lanyard) and iPod shuffle ($19.99)