Blogcasting anyone?

If a podcast falls in Redmond, and Microsoft isn't there to hear it – does it make a noise?

Seattle Post-Intelligencer is reporting that some* Microsoft employees are refusing to use the term "podcasting," in order to avoid the reference to Apple's wildly popular iPod. Instead, some* Microsofties refer to it as "blogcasting". And you need Windows Media Player to listen in.

This behavior is in stark contrast with the report that  Wired News
published in February, which claimed that "about 80 percent of Microsoft employees who have a portable music player have an iPod." Don't actions speak louder than words? More importantly – did Microsoft uber-blogger Robert Scoble not get the blogcast memo?

In all fairness, Microsoft did not coin this term and they aren't the only ones using it. In fact, given our failure to post a "proper" podcast yet on this very blog, it would seem that "blogcast" would be a more appropriate name to call what we've been posting of late. Still, I can't help but picture the fire in Bill Gates' eyes and the way the little hairs on his arm must stand up every time one of his employees says "podcast."

*some added for clarification