Is IGN worth $1 billion? You decide.

Word on the street, and within the pages of
BusinessWeek,
is that the IGN network is looking to go public.  Bankers are putting prices on the testosterone-filled gamer hangout from $700 million to as high as $1 billion (eeek!).  Even with 11 million supposed users, that price tag places IGN within the realm of top media companies in the world.  Hey, if IGN is worth $1 billion, we at Joystiq are going to get a banker of our own.

You give away your internet age when you (like me) remember that IGN has not always been a private company. 
There was a time when the mega-guy community was part of a company called "Snowball"... in fact, you can still buy yourself a Snowball.com stock certificate from the dot-com days of yester year.  Heck.,.. I even worked with the guy that signed those Snowball.com stock certificates. 
Those were the days when guy-focused sites were all the rage.  Guess those days are back again.