A Microsoft Store in Times Square?

Allegedly inspired by Apple's success with 110 retail stores (and counting), The New York Post is reporting that Microsoft is looking for space in Times Square in which to open its own retail outlet. It seems a few analysts have already weighed in too, generally citing that it'd be a good move for the company to bolster its brand name.

My question is: what are they going to fill a whole store with – shelves upon shelves of software? Are they going to shake hands with PlaysForKindaSure music player manufacturers and showcase some devices? It doesn't seem like a Sony Vaio or an HP machine would make much sense on their shelves.. So what gives? This just doesn't make a whole lot of sense to me.

[via macnn]