Coming soon: ringback ads

You know ringback tones, those semi-annoying audio clips you can sign up for so that people calling you can listen to
Lil Jon instead of the usual ringing sound? Yeah, well a company called Perceptive Impression just acquired a smaller company called PromoTel that has a couple of patent filings related to inserting targeted audio ads into ringback tones. Their plan? To turn the 5 – 15 seconds you'd normally spend waiting for someone to answer the phone into yet another marketing opportunity. With any luck it'll probably take a while before anyone starts implementing this, ringbacks are only just starting to catch on here.

[Via MocoNews]