o.d.m. 'mysterious' watch

You know how we dig watches — especially when they do something more than just tell time. Well, o.d.m. has decided to use that wrist real estate to spread a little goodwill by scrolling a unique message when the watch is at your side. Each colored watch comes with its own message,
black is "Save the Earth", white is "World Peace; No War",  yellow is "Save the Forest", grey is "To be Great is to be Simple" — well, you get the idea. Thanks to some nifty engineering, when you bring the watch up to read the time it'll switch from the message to the time automatically, and a flick of the wrist will make it display the date. All that peace and love won't come cheap, however, with the cheapest watches running $149US and the limited edition white crystal setting you back a cool $230.