Philips to intro an HD Media Center in October

I just received an e-mail update from Philips, which indicates what they will be showing off at IFA next week. After all of the normal "blady-blah-blah", I noticed the following:

"The Philips Showline Media Center MCP9350i – to be introduced in October – provides a complete platform for the maximum enjoyment of digital multimedia home entertainment, offering the very best of convergent digital technology, including high definition, high quality video and audio playback, the convenience of wireless connectivity and the power of the latest platform technologies from Intel®. "

Sounds like Media Center-like device based on the limited information. Has anyone heard about this device yet?