Toyota keeps an eye on you keeping an eye on the road

Looks like Toyota ain't kidding around either when it comes to getting drivers to
pay attention to the freaking road. They're claiming to have developed a new eye-tracking image processing system that monitors whether the driver is looking ahead—if their eyes start drifting (or close, we presume), the system starts sending alerts and even starts to brake. Ok, well, and good, but what if we're playing chicken and are just keeping our eyes shut, huh? Don't you dare make us the chicken,
Toyota!