ROKR aimed at the kiddies?

I was listening to the Inside Mac Radio podcast (iTMS link) that brought up a great point about the ROKR that might put its less-than-spectacular introduction into perspective for anyone, like me, who just might be over the age of roughly 20: it might not be meant for us.

I think it was their #12 or 13 episode, but Inside Mac Radio basically cited a survey they found (as factual and reliable as surveys are) that a large amount of teenagers are after a mobile phone that includes a music player. Now I know mobile phones are blowing up for teens right now, and apparently device convergence is all the rage with the kiddies these days. In many ways I don't blame them. But this all seems to add up to the possibility that Apple and Motorola whipped out the ROKR for the specific but large demographic of youngins who just gotta have both a hot mobile phone, and their music, all on a tight budget.

Any TUAW-reading parents out there care to weigh in? I'd love to hear people's thoughts on this one, as the ROKR, in my mind, seems like a great concept that could simply use some evolution lovin' to become a tad more appealing to an even larger audience.