Broadcast TV coming to UK cellphones

Our South Korean gadget overlords friends and
others have long known the joys of watching TV on their cellphones. Now the UK is getting a taste with 400,
Nokia 7710-toting zombies in Oxford taking part in a jointly-sponsored trial by O2, Arqiva and Nokia. The six month pilot is based on
DVB-H transmission technology, offering 16 channels including the BBC, ITV, Channel 4, Five, Cartoon Network, and Sky News, among others. Let the squinting begin!