Orbitz launches advergames portal

Travel company Orbitz has decided that their mini flash-based web games were so effective at selling flights that they merited the launch of a mini portal. C'mon, Orbitz. The only reason we played your games is because they sucked less than other pop-ups that were being splashed on our screen at the time. They were novel. But you expect us to register to play those same ads now?

It's crazy enough it just might work.

[Via
News.com]