Apple trademarks "Vingle"

On October 7th, Apple trademarked the term "Vingle" at the U.S. Patents and Trademarks Office. Included in the trademark is the logo at right (exciting, isn't it?). It reads:

"Telecommunication services, namely, electronic transmission of streamed and downloadable audio and video files via computer and other communications networks; providing on-line chat rooms, bulletin boards and community forums for the transmission of messages among computer users concerning entertainment, music, concerts, videos, radio,
television, film, news, sports, games and cultural events; web casting services; delivery of messages by electronic transmission; provision of connectivity services and access to electronic communications networks,
for transmission or reception of audio, video or multimedia content."

I imagine a merging of "video" and "single" is the obvious origin of the term, but I'm intrigued by the section that reads, "...on-line chat rooms, bulletin boards and community forums for the transmission of messages among computer users concerning entertainment, music..." etc. What's that all about?