New power cords for Dual Core Power Mac G5s?

I know 99mac isn't a US site, and I am not – contrary to popular belief – a seasoned world traveler, but there's something strange about this image, right?

Now don't tell me that's just a European-style plug. Because I know that... if we're referring to the end that plugs into the wall. But check out the back of the G5 itself. Have you ever seen such foolishness? As 99mac said in their "world's first" (?) hands-on review, "One very irritating detail is that Apple have introduced a new standard with the new power-cord – they're using a type that we haven't seen before which is guaranteed to trigger many loud swearings the day you end up losing the cable (who hasn't?). The new cable will surely be available at your nearest Apple Center/Store for 3-5 times the price of the old one. We have to ask ourselves: Why?"

Why wait until you lose the power cord to start swearing? I'll start now, thanks. Feel free to join the chorus.

WTF???

UPDATE: Several helpful folks have pointed out that the new plug is a straight IEC class I, high current female cable connector (16A, 250V AC in Europe, 20A, 250V AC USA) commonly used on equipment that draws more current, as opposed to the class I female connectors (10A, 250V AC) that we're all used to being a "standard" computer cable. I'm still not happy about it... but I am no longer confused.