Buying an iPod through iTunes

You've been able to purchase an iPod directly from iTunes off and on for a while now, but why oh why does Apple make it so hard to get there? There's no obvious link to the iPod Store when you launch iTunes or click on the iTunes link to the Music Store, and searching in iTunes for iPod Store doesn't turn it up either. I finally got to the iPod Store by clicking the thumbnail labeled Which iPod Are You? in the Music Store. If you're as familiar with Apple's advertising slogans as we are, you might think to do this, but why obfuscate? Sure you can go to the Apple site, but iTunes seems like the perfect place from which to sell iPods. So why not make it easier for iTunes users to get to the iPod Store?