Study finds iPod users create a buzz

DVGuru points to a study by research firm Intelliseek that credits iPod users with creating a buzz online and being product innovators. The study finds that iPod owners are more likely than others to create and spread consumer-generated media on the Internet. We're twice as likely to have authored a blog than people who don't own an MP3 player, and we put more content online than owners of other MP3 players. The 2005 Consumer-Generated Media and Behavior Study also confirms that iPod users love to blog about their iPods. Here's an impressive statistic from the study: nearly 1% of all new blog entries directly or indirectly mention iPod products.

The research concludes that iPod users are "product innovators" who are much more likely to own gadgets ranging from PDAs to laptops than non-iPod owners. So now it's scientifically documented that iPod owners are ahead of the curve. But hey–isn't it obvious?