NYT resorts to Best Of for small screens

What version of hell are we living in when New York Times technology writers have to resort to reviews of music videos in small formats? Am I the only one that seems to find this completely ridiculous? Couldn't we focus on how to get better content for the iPod 5G than dissecting the ins and outs of music video cinematography for small format screens? Please don't go read this article, it's a waste of your time.