1st Xbox 360 TV ad has play, but no games

By Dan Choi

The first American Xbox 360 TV (and movie?) ad seems to have been released, and it doesn't show a single clip of gameplay.

Rather, what you get are double-dutch tricks of ever-increasing complexity, which can cause you to wonder whether such a commercial is possible without the help of CGI.

At any rate, it's an eye-catching ad which—if real—marks the beginning of Microsoft's mainstream marketing strategy in an interesting way. Jump in?

[Thanks, The1]

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