Reggie: Nintendo likes disruptive marketing, too

Nintendo executive vice president of sales and marketing Reggie Fils-Aime filled reporters in on the company's disruptive marketing campaign, as well as his preferred reading list of business-strategy books at Barnes & Noble.

Reggie touches on the missteps other market leaders (like Sony with its disc-based media players) can make in simply making incremental improvements, while other companies (like Apple with its iPod and iTunes service) sweep in and disrupt (that is, "blow open") the marketplace. The Big N's obviously trying to be the video-game disrupter with its new interfaces and different kinds of games. In fact, "Mr. Iwata [Nintendo's president] has been focusing on these key thoughts truly for about the last three years."

In the five-page transcript, Mr. Fils-Aime also takes the time to address questions and elaborate on the
"shortish term" nature of the Game Boy Micro and the content for NintendoWiFi.com (compatibility info and hotspot locations), as well as take a swipe at Ken Kutaragi's boasts of 120 frames-per-second gameplay on the PS3. Follow the link below for more.

[Thanks, mat]