Lugz to Apple: Cease and desist

It looks like Lugz is making good on its threat to legally pursue Apple. Late last week, they sent a cease and desist order to Apple regarding the Eminem iPod ad, which they claim looks "...disturbingly similar" to its "Arrows" ad. Larry Schwartz, executive VP and a principal of New York-based JSSI, which makes Lugz, had this to say:

"If you look at these spots, common sense would tell you that there's a problem here.
The Apple commercial uses the most powerful elements of our campaign,
making the ads disturbingly similar. We are prepared to vigorously pursue all legal remedies in order to protect our rights."

I saw the ad during ESPN football last night. I'm betting I won't see it again.

[Via Cult of Mac]