Will 250,000 super-balls sell more HDTVs?

This advertisement from Sony isn't brand-spankin' new, but it's worth a view if you've got a few minutes. The new BRAVIA line of LCDs
may be Sony's savior or it just might be yet another fancy name for yet another HDTV. Time will tell on that one, but I'm curious now what you think of this advertisement. You can choose between high or low res depending on your bandwidth on this page. Go ahead and watch it; I'll wait the three minutes for you.

(*whistling while you're watching*)

Ok, now that you've seen it: what do you think? I do think it's
incredible that the filming used 250,000 colored rubber-balls; you just know that took a single take. Let's face it: would YOU want to pick them all up for take two? Aside from that, however, you really don't know what the commercial is for until the very end. Even then, I'm sitting there saying: OK, so these new BRAVIA sets have a great range of color display. I should hope so, but what else do they give me over other HDTVs?

Cool commercial, but not enough to get me to drop in an electronics retailer and check one out.
Maybe I'm too harsh: did it persuade you? About the only think it makes me want to do is run over to Toys 'R' Us to buy every super-ball they have so I can create my own cool video. Actually, I've suddenly got a hankering to hit Chucky Cheese's giant ball pit too, but I'd probably hurt some of the kids. Anyway, if this was part of Sony's 100 day plan, they might want to consider adding another 100 days for the strategy.