Are you cured of the Rainbow effect?

I was chatting with someone today about HDTVs (yes, that's really newsworthy)
and the conversation attracted an audience of about five folks. Two of those folks were interested in purchasing their first set so I pointed them to our recent buyers guides. The conversation turned from performance to value and the general consensus was that DLP might be the best value in terms of size and performance over price.

That's a fair statement, but I stepped up and indicated that the "Rainbow effect" of DLP is just too distracting for me. A DLP owner then shocked me by saying, "Yes, but I hardly notice it any more." Has he been "cured"? Is this something that over time you can get used to, which then diminishes this as a long-term issue?

Do we have any DLP owners with an opinion on this? Is there some nutritional supplement I should be taking to cure me of this tragic effect? I don't want to watch HDTV like the guy pictured above.
Help!