Watch ten minutes of Manderlay in iTunes

Our friends at Cinematical are pointing out something interesting that's happening in the iTunes Music Store this week. The film Manderlay is the second of a trilogy from director Lars Von Trier starring Bryce Howard, Danny Glover and Willem Dafoe. It's being marketed by Mammoth Advertising, who will release the first ten minutes of the film in iTunes starting tomorrow. This isn't unprecedented, of course, as I remember being able to watch the opening sequence of 28 Days Later online, but I believe this is the first time such a scheme has been done via iTunes.

Yeah, it's just a glorified movie trailer, but it's good to see marketers embracing new technology, I think.