Intel's VIIV partnerships taking shape

By Ryan Block

Intel wants to get you stoked about their new
VIIV
multimedia-centric home computing platform, the same way they wanted you to get stoked about Centrino —
it's not really any one particular thing, but more a bundle of products and technologies aimed at streamlining the user experience (and building a bit o' the old brand recognition along the way). But Intel's rolling deep on this one, going to the press today to rattle off a few dozen key players and partners in their VIIV initiative, which include big names Adobe, Ulead, MovieLink, Ubisoft, and so on. We're not impressed by the showboating, of course, but TiVo seemed to be a big name in the pack, and is apparently working on what sounds to be even deeper
TiVo ToGo integration in order to further ease transferring media from (and to) your TiVo box, as well as prepping content for use on your portable devices.

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