Sega targets substance abuse with latest marketing tactic

By James Ransom-Wiley

Sega has unleashed a series of shot glasses, lighters, and
silver briefcases designed for liquor storage all branded with Ryu Ga Gotoku game logos. Ryu Ga
Gotoku, Sega's mature action/adventure title, is nearing its Japanese launch (already available in Hong
Kong), and to help spread awareness—aside from the aforementioned paraphernalia—Sega has installed game demos at
various Ray bars, a popular franchise in Japan. Don't expect these particular marketing gimmicks to fly
elsewhere.

[Thanks, Timmeh]

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