iTMS TV show promos on NBC

NBC has started using its television broadcasts to cross-promote its expanded lineup of TV shows at iTunes Music Store. If you were watching The Office last night on TV, you may have noticed NBC running a lower-third graphic announcing the availability of The Office episodes at the iTunes Music Store. Mac Daily News caught it, and reports that the promotion ran at least twice during the half-hour show. The iPod also played a role in the show, which featured the iPod as a potential secret santa gift.

Cross-promotion is a great way to drum up business. Apple reciprocates by including a line under The Office download graphic on iTMS urging viewers to "Watch The Office Tuesdays 9:30/8:30c on NBC."