Nintendo discusses Revolution at UBS conference

By Blake Snow

Reggie Fils-Aime, Nintendo of America CMO, spoke to an audience of investors at a recent UBS conference. The Reginator discussed Nintendo's strategy of marketing their next-gen console to more casual gamers. Here were some key points covered in his presentation:

  • Iwata was quoted in the presentation as saying: "If we cannot expand the market, all we can do is wait for the
    industry to slowly die."

  • Nintendogs has sold nearly one million copies in the US alone, more than half of the buyers were said
    to be female.

  • The presentation featured the following comment by publisher, EA in regards to the Revolution: "It's a
    brilliant controller, and as usual we can credit Nintendo with being innovative and neat and fresh and fun. They
    continue to pioneer in our industry...they make some of the best games in the industry...and we look forward to
    partnering with them."

  • According to Nintendo, the DS is outselling the PSP in both Japan and the U.S., with total sales of the systems
    reaching around 6 million for DS, versus 4.26 million for the PSP.

It appears that Nintendo's Blue Ocean strategy is working in the portable market. Do you think the low-tech, game innovating DS is the precedent for Nintendo's upcoming console strategy?

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