New technology integrates podcasts and print

Imagine if you could buy a book, touch a page in the book, and get a related podcast automatically downloaded to your computer, ready for transfer to your iPod. Somatic Digital promises that its new technology, dubbed Touch User Interface (TUI), can do just that. This is exciting stuff that could open up new distribution channels for podcasts, and allow authors and publishers to extend their relationships with readers.

TUI is a natural for authors and publishers of training books. I'm salivating over the idea of incorporating it into one of my Photoshop books to demo techniques. How about syncing from a novel to podcast background music, from a geography textbook or a travel book to an on-location video podcast, from an art book to a podcast gallery tour, or from Make magazine to podcast how-to's. Let's brainstorm. What ideas can you come up with?