MW Rumor: Apple to spin off new brand

This is less of a rumor and more 'wild speculation,' but I like my speculation like I like my women, wild and completely unfounded. Peter Stone thinks that Apple will be introducing a bunch of cool new stuff at Macworld, but the big announcement will be that Apple is going to announce a
'split brand.' Apple Computer on one side and 'Apple Entertaiment' on the other.

I don't think this is going to happen, however, lots of folks think of Apple as the 'iPod company,' so there is a chance that it could happen. Heck,
now that Mac will be using Intel processors anything can happen!