First HD commercial of 2006

Kevin C. Tofel
K. Tofel|01.01.06

Sponsored Links

Kevin C. Tofel
January 1, 2006 12:19 PM
In this article: ABC, advertising, ATT, DTV, hd, HD Beat, HdBeat, HDTV, ota, SBC, TV
First HD commercial of 2006 image
First HD commercial of 2006 image
First HD commcerical of 2006
The new AT&T, AT&T and SBC that is, gets the HD Beat award for "First high-def commercial in 2006". They actually ran the commercial at 11:47 PM, but I did see it again on ABC after midnight. The widescreen aspect and beautiful imagery was fully taken advantage of, as the theme of the commercial was connectivity all around the world. Showing the sunrise-caused shadows in various locations really got the message across in way that standard-def or 4:3 television simply can't. Hats off to AT&T as we expect huge growth numbers in the high-def advertising space this year.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget