In-game ads infiltrate Counter-Strike

In-game advertising provider Engage has managed to net a deal with Subway to get gaming consumers interested in the chain's sandwiches–advertising in "the most popular online action game played amongst men 18 to 34". Gamecloud has managed to confirm the game as Counter-Strike, and the ad campaign reached 31,000 unique gamers in just three weeks.

Engage are lauding this as a success for in-game advertising, so this paves the way for more prevalent forms of advertising to creep into games. While adverts aren't exactly out of place in realistic urban scenarios, having modern-day ads in, say, Halo 2 — despite its huge following — could prove to be a great misstep, so advertisers must remember that game popularity isn't necessarily a sign of suitability for advertising.

[Thanks, bandersnatch]