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Why isn't Photo Booth free?

I inevitably ended up playing around with Photo Booth for a while. As much as I wanted to hate it as a frivolous bit of code on my new iMac, I have to agree with Scott. It's a cool little app.

I also have to ask... why doesn't Apple release this for everyone? I mean, it's not a part of iLife (nor is Front Row). Why is Apple only offering these programs with new hardware? I'd think giving them away for free would be good karma for Apple.