1UP study reveals gamers' buying intent

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1UP has released the results of their 2006 user study, which aim to reveal "the gaming community's media usage, its gaming habits, attitudes towards hardware ownership, and next-generation console purchase intent." Some of the more interesting findings include:

  • 77% plan to purchase a new game system in the next year
  • 45% say they are likely to buy a portable or handheld system
  • 17% of 1UP.com users had already bought Microsoft's next-generation Xbox 360 gaming console, and among users who say they're likely to purchase a system in the next year, 59% of them plan to purchase the Xbox 360
  • 73% plan to purchase a Sony PlayStation 3.

  • Half of gamers on 1UP.com also say they will purchase a Nintendo Revolution.

There are some additional numbers on the PSP's multimedia features, mobile gaming, and more. At 10 million monthly visitors, the 1UP community represents a very large group of hardcore gamers. This study reveals that over 62% of those users have either already purchased or plan on purchasing an Xbox 360 within the next year. While it is lower than the PlayStation 3's 73%, it is a significant increase from the current generation's percentages.

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