1UP study reveals gamers' buying intent

By Christopher Grant

1UP has released the results of their 2006 user study, which aim to reveal "the gaming community's media usage, its gaming habits, attitudes towards hardware ownership, and next-generation console purchase intent." Some of the more interesting findings include:

  • 77% plan to purchase a new game system in the next year
  • 45% say they are likely to buy a portable or handheld system
  • 17% of 1UP.com users had already bought Microsoft's next-generation Xbox 360 gaming console, and among users who say they're likely to purchase a system in the next year, 59% of them plan to purchase the Xbox 360
  • 73% plan to purchase a Sony PlayStation 3.

  • Half of gamers on 1UP.com also say they will purchase a Nintendo Revolution.

There are some additional numbers on the PSP's multimedia features, mobile gaming, and more. At 10 million monthly visitors, the 1UP community represents a very large group of hardcore gamers. This study reveals that over 62% of those users have either already purchased or plan on purchasing an Xbox 360 within the next year. While it is lower than the PlayStation 3's 73%, it is a significant increase from the current generation's percentages.

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