Chinese analyst: Xbox 360 will fail

By Blake Snow

A Chinese analyst predicts that the Xbox 360 will perform poorly when the console is shipped to China. The analyst, Jun Tang, cites the following two reasons:

  • The Xbox360 has little diversity in games. "While FPSs and popular sports titles sell like hotcakes in North America, they won't fare so well in China."
  • The Xbox360 is extremely expensive for Chinese consumers. "As a result, Tang says, the market for the Xbox360 won't be good in China for a timespan of about 2 to 3 years."

We're not sure who this Jun Tang is, who he works for, or what his motives are,
but China is and will be such a new market for consoles that it would be difficult for the man to know any of this information. Regardless, how important do you think China is to Microsoft's 360 strategy?

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