TVMyiPod Service Legal?

TVMyiPod is a small company which will pre-load an iPod 5G with video and ship the original DVDs to you as well. In a Reuters article today, a reporter questions the legality of copying a DVD onto your iPod.

Seeing as someone who has sway on the DMCA may read TUAW, I'd like to say two words on this subject: FAIR USE.

Frankly I'm sure that paying for the DVD and the iPod warrants the right to view the DVD on the iPod. I really don't see this sort of service stepping into any Gray Zone whatsoever. You own the DVD. You own the iPod. In my book it's all good in the hood.