FilmLoop and Photobucket get all buddy-buddy

FilmLoop was one of the few third-party announcements at Macworld that stirred any interest. If you're unfamiliar with it...don't worry, you're not missin'
much. It's basically an app designed to let you share photos with friends and family (and none of the above) by
"pushing" images out in a photocast "loop" (think: iPhoto's photocasting, but a bit more convoluted and cumbersome). Subscribe to someone's loop and watch the automatically-updated image library scroll across your screen
– or create your own and add images by dragging them from the Finder or your iPhoto library. Unfortunately, making your way through the app is like navigating Escher's Relativity, and you need a certain level of savvy to the understand just what exactly it's supposed to be doing in the first place.

Idea: great. Execution:
flawed. But at least they're trying to make it simpler for users. Photobucket,
one of the web's largest free image depositories, has partnered with FilmLoop, making it easy for folks to create their own loops from existing image albums. From the press release:

"Each of the more than 30 million albums hosted on the PhotoBucket site now have a 'Loop It!' button; by simply clicking on the 'Loop It!' icon,
Photobucket's more than 10 million registered users can now instantly create a FilmLoop 'Loop' of their Photobucket album."

OK, that is cool.

(Random observation: In this supposedly-official press release that was sent to me, Photobucket is written once as "Photobucket" and later as "PhotoBucket"
– with a capital "B." So...which is it?)